Blog #2: Uber & Lasgidi Transit

On June 28, I opened and read the Morning Brew newsletter and came across the article, “Hey Lagos Residents, Uber Wants to Float Your Boat”. Uber is launching a water taxi service in Lagos, Nigeria. It’s a city I’m very familiar with, and the most populous city on the African continent.

This took me back to April 2017, where I made #3 place in Suffolk University’s Greenhorn Summit pitch competition in April 2017. I developed a deck for LasGidi Transit, a business-class water taxi concept across the Lagos lagoon. In the process, I connected with some movers and shakers in some Lagos ‘s mass transportation agencies. This all started when I took an Urban & Environmental Planning class on Sustainable Transportation. Then, I took a class on Innovative Social Entrepreneurship and I decided to launch a business venture based on what I had learned about the transportation challenges in hyper dense, major cities like Lagos, specially one that is surrounded by water.

About 2 weeks after the end of the entrepreneurship class, I took a 2 week trip to Lagos, a city that my family is closely connected to, and experienced firsthand what being a commuter was like and the challenges that are unique to that city. Coincidentally, I took a lot of Uber rides when I was in Lagos. Uber has been a boon to the middle class, driver-less, and busy middle class of Lagos, and income-earning opportunity for Uber drivers.

Those challenges are not insignificant and I am thrilled for the people of Lagos, especially business commuters whose daily commutes can be as long as 4 hours.

And while I am bummed out that Uber beat me to the market in Lagos, I’m amazed that my business concept was one that held water, something that a mega corporation like Uber believes is viable. Amazing! So excited for how this goes.

Cheers, Jane


1. Grant, K. Hey Lagos Residents, Uber Wants to Float Your Boat. Retrieved on June 28, 2019.

P.S. Please reach out to me if you’re interested to hear more about LasGidi Transit. I would love to meet like-minded people.

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